Skillset

Key Outcomes

Led the co-creation of a unified platform experience for this geospatial data and risk analysis scale-up. After setting direction, I established a new working product design practice using AI-assisted coding tools. I continue to lead cross-functional product design work focused on insurance underwriter workflows.
Improved design implementation efficiency, raised quality standards, contributed and improved sales enablement outcomes.

Responsible for 0 → 1 MVP creation for a marketing intelligence startup. I led strategic discovery and co-design workshops to uncover business, user and technical requirements. Led full UX & product design direction. Delivered a working coded MVP within 6 weeks using open source-accelerated workflows.
Helped acquire first customers, validated PMF and supported seed-stage funding.

Brought in to lead a comprehensive product design transformation of an enterprise insurance platform. I oversaw foundational product design streams and strategy, introduced global design systems and built the product design function - leading recruitment, onboarding, scaling plans, mentoring and delivery oversight. The team worked in agile dual-track UX/UI sprints under my leadership.
Improved design quality and team efficiency shaping multi-year product and design strategy. Onboarding praised by new team members as “the best the team had ever seen.”

Defined the product design vision and elevated internal design and research maturity across a suite of asset management workplace tools. Led a small embedded team, aligning cross-functional stakeholders around user-centred and iterative ways of working.
Established foundational design processes and helped shift the organisation toward a more collaborative, design-led culture. Contributed to AMT’s successful £80M acquisition.

Led UX strategy and UI direction for a 0 → 1 product within WPP’s internal data insights consultancy. Set and validated the design vision, working closely with research to extract user, data and business insights. Collaborated cross-functionally to deliver vision prototypes, exploratory artefacts and a full design system.
Enabled successful product rollout, contributed to a 9/10 NPS and helped Gain Theory secure Forrester ‘Leader’ status.

Worked on the unification of SHL’s talent platforms across pre and post-hire journeys. Created service blueprints, journey maps, user flows, prototypes and UI assets. Supported multiple internal teams, improving cross-functional collaboration and quality. Delivered the CEB global design language repository.
Significant front-end development time savings and improved design consistency. Supported CEB’s $400M acquisition.

Led multiple phases of UX & UI work across this employee benefits and rewards platform. Designed onboarding and engagement flows, created sales demo prototypes and developed the foundation of the Darwin UI design system.
Achieved a 57% reduction in user task times and a 5% increase in pension enrolment. Supported platform growth into new territories and a £250M acquisition.

Redesigned the Film4 website and introduced key new features, including Watchlist alerts. Conducted audience research, usability testing and delivered complete UX and UI assets.
Nominated for a Digital Broadcast Award in 2012. Internally voted one of Channel 4’s best websites.