Design that
means business.
I'm an AI-enabled product designer & director specialising in workplace SaaS.
Raising the bar with GenAI for a geospatial scale-up in insurance risk.
Establishing a cohesive, scalable, AI-enabled product design foundation to support platform and business growth.
~50%
REDUCTION DESIGN → DEV
Growth
INVESTMENT & SALES
Transforming and unifying enterprise asset management suite.
Unifying legacy systems into a modular, device-agnostic platform. Embedding design into product strategy and driving continuous improvement.
£40M
ACQUISITION
Enabled
UX INTO ENGINEERING
With 20+ years experience, I’ve helped deliver $800M+ in impact through better design, delivery & product alignment.
Innovating UX strategy for an in-house startup in marketing analytics.
Crafting a 0 → 1 consumer-grade platform to unify marketing intelligence across analysts, strategists and marketers.
Leader
FORRESTER WAVE
9/10
PLATFORM NPS
Building a scalable design function inside an engineering-led enterprise.
Established a design org from the ground up, partnering with product and engineering to improve quality, reduce QA and speed up delivery.
I work inside cross-functional product teams to shape UX strategy, raise design maturity and embed AI-first thinking - blending hands-on product design with strategic delivery.